Adam Lyttle: Keep your app business alive long enough to learn
Adam Lyttle describes learning through repeated app releases, selling smaller apps to sustain his business, and later acquiring products. His account offers a perspective on funding continued development without a team or outside investment. The revenue and valuation figures are his own claims, not benchmarks or promised outcomes.
What to take into your own app
Look for learning between releases
Lyttle emphasizes improving product and distribution skills across multiple apps, rather than judging the entire effort by a first week of sales.
Consider more than one way to fund the work
He describes app sales and follow-on development work as sources of income. Weigh those against keeping a product and its future revenue.
Recognize the decision to keep a promising app
Lyttle recounts selling an early app too cheaply. Compare continued ownership, maintenance costs, and a sale before choosing a path.
A small experiment to try
For one app, write down what you learned, its ongoing costs, and what keeping or selling it would enable. Separate observed results from assumptions about future growth.
The original source
Good ideas get better together.
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