Distribute while you build: ASO, press kits, and pre-orders
Published
Passable builder Angelo Cammalleri outlines distribution work to do during development: App Store optimization, a landing page, a press kit, and a pre-order campaign. The talk asks when preparing an audience before release is more useful than launching immediately.
What to take into your own app
Make distribution part of development
The published session overview begins with ASO and a landing page. RankBlob takeaway: define who the app helps and how those people will find it while you are still building.
Prepare materials people can share
The talk covers reaching established media with a press kit, alongside social channels. RankBlob takeaway: collect a clear description, useful screenshots, and contact details so someone can explain your app without rebuilding the story.
Give a pre-order campaign a purpose
Cammalleri frames pre-orders around questions he received while releasing Passable. RankBlob takeaway: decide what you need to prepare before release and how a pre-launch campaign fits that plan; delaying launch alone does not create demand.
Know what these notes establish
These notes use the publisher’s session overview. They are a guide to the topics, not a transcript or a measured comparison of launch strategies. Watch the embedded talk for the full argument and examples.
A small experiment to try
RankBlob exercise: write one sentence describing the user and problem, sketch a landing page, and assemble a small press kit. Pick one audience or publication you can realistically reach. Then decide whether an immediate launch or a pre-launch campaign best supports your next learning goal. Record actual visits, sign-ups, or installs rather than assuming that attention will become demand.
The original source
Good ideas get better together.
Enjoying the read? Meet indie app builders, compare notes, and share what you’re working on.