RankBlob notes · Builder video

Jordi Bruin: Ship smaller, learn sooner

Jordi Bruin describes limiting an idea to a small first version, releasing it, and using feedback to decide what deserves more work. The conversation also covers audience building and making useful projects visible.

What to take into your own app

  1. Make the first version smaller

    Bruin’s 2-2-2 approach puts boundaries around early development. Our takeaway: define the smallest useful version before committing to a long feature list.

  2. Use releases to learn

    He discusses iterative development and feedback. A small release gives people something concrete to respond to before you expand the product.

  3. Make distribution part of the work

    The discussion includes press attention and building an audience. Plan how people will encounter the app alongside what you plan to ship.

A small experiment to try

Write the two-hour version of your idea. Choose one task it must complete, one audience to show it to, and one question you want their feedback to answer.

The original source

Start at 30:20 for the development framework; 36:14 for iteration and feedback; 53:53 for audience building.

Watch the original on YouTube ↗

Read the transcript ↗

Good ideas get better together.

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