Visible: Turn customer experience into better ads
Visible co-founder Luke Martin-Fuller explains how a product built for people with chronic illness recruits customers to make video ads. He describes paying for usable creative, testing on small budgets, and qualifying prospective buyers. The growth results are founder-reported, rather than independently verified.
What to take into your own app
Start with people who understand the problem
Customers can explain the product through their own experience. Visible invites members to audition for its creative program.
Pay for the work and test the result
Martin-Fuller describes weekly briefs and a flat fee for videos used as ads. Small-budget tests determine which creative receives more spend.
Help the right customers choose you
Visible uses a qualifying quiz that can advise someone against buying. Conversion alone does not capture whether a product fits.
A small experiment to try
Invite a few willing customers to describe the problem in their own words. Agree on compensation and permission before filming, then test one clear message on a small budget.
The original source
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