WeWard: A growth channel does not travel unchanged
WeWard co-founder Yves Benchimol describes growing a walking app through press and organic acquisition before buying ads. A strategy that worked in France failed to transfer directly to the US. He also discusses affiliate revenue and measuring the activity the product exists to encourage. Results are founder-reported.
What to take into your own app
Give the press a story for its audience
Benchimol describes PR as an early acquisition channel. A useful story and local relevance matter alongside the product itself.
Test distribution again in each market
French press success did not guarantee US coverage. Treat local credibility and relationships as part of the work of expansion.
Measure the user outcome
WeWard focuses on steps rather than time spent in the app. Choose a metric that reflects the benefit your product promises.
A small experiment to try
Choose one new market. Write its audience, relevant publications, and local proof points before testing a small outreach effort. Measure activated users alongside the attention it earns.
The original source
Good ideas get better together.
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