Strava: bringing cycling online
TERRA API’s conversation with Strava’s co-founder looks at bringing cycling online. It is a useful starting point for thinking about products that connect a real-world activity with a digital community.
What to take into your own app
Study the activity before the interface
Our lens for the interview: what already matters to people before they open the app? A product can support that behavior rather than inventing a new habit.
Look for a useful social connection
Consider when another person’s activity, progress, or encouragement would make the experience more valuable.
Keep the first audience concrete
A specific activity gives you a clearer starting point for research than a broad plan to build a social network.
A small experiment to try
Sketch one real-world moment your app could improve. Identify what users would record, what they would want to see afterward, and who else would have a reason to care.