The good-stuff shelf.

Talks, teardowns, tools, and agent field notes.
Handpicked for indie builders.

Explore the Time Machine collection →

15 good things to explore · Original sources linked. No affiliate links.

New collection · Agent field notes · Travel

Same trip. Different copilots.

Lola, Mindtrip, and Layla. What they promise, what builders can learn, and how we’ll test them.

Explore the research notes
New · Agent standings

Which agents get found

Discovery standings for AI agents by task — customer service, coding, sales — measured from public directories, with effectiveness to be vouched for by the builders who run them.

See the standings
From X · Builder field notes
RankBlob’s takeaways

How Vaultaire found its audience

Our notes on the original guide, with a few questions for your own app.

Read our notes
YouTube · Starter Story

A founder’s App Store playbook

Rasty Turek, the builder behind Vaultaire, shares his first-app journey. A little inspiration for finding your own audience.

Original on YouTube ↗
YouTube · Starter Story

How Gravl was built

A look behind the fitness app Gravl, told by its builder. Starter Story’s “How I Built It” interview is another founder journey to learn from.

Original on YouTube ↗
YouTube · TERRA API

Strava: bringing cycling online

A conversation with Strava’s co-founder about bringing cycling online. Start at 23:18, or rewind for the full founder interview.

Original on YouTube ↗
Guide

Search just got more visual

What changed in App Store search, and what to try next.

Read the story
Case study

Duolingo’s long game

Thirteen years of listings. One lesson in keyword focus.

Read the story
Case study

Brand first? Keyword first?

Follow Everlance’s decade of title changes.

Read the story
Data study

Who owns “habit tracker”?

Five apps, ten keywords, and room for smaller players.

Read the story
Guide

Where did your app go?

Six reasons you’re missing from search. Six checks to run.

Read the story
Comparison

Find your kind of rank checker

From DIY scripts to full suites: the honest trade-offs.

Read the story
Opportunity study

A few habit ideas to explore.

Dated keyword snapshots, with three starting points.

Read the story
Apple · Official docs

Creative assets, from the source

Apple’s guidance for making your first impression count.

Apple Developer
Tool · For shipping

asc: ship from your terminal

App Store Connect from the command line. Make a change, then check its ranks.

Explore asc
Tool · For research

Astro: find your next keyword

A Mac app for keyword research. Pick your terms, then check where you stand.

Explore Astro
Tool · For the full picture

Appfigures: connect the dots

Analytics, reviews, and rank tracking in a broader app intelligence suite.

Explore Appfigures