How Vaultaire found its audience
Rasty Turek’s account of building Vaultaire follows the work around an iPhone app: getting discovered, choosing a business model, and figuring out what to measure. It’s a useful read for a builder whose app is ready but whose distribution is still taking shape.
Start with the original. Read Rasty’s full guide on X ↗
Published August 4, 2026. These are our short notes, not a reproduction of his article.
What makes it worth a read
He describes combining a website, search optimization, localized content, App Store work, and channel experiments. The account includes approaches that disappointed him as well as ones he continued. His reported July gross App Store sales were $26,384; lifetime purchases supplied most of that total. That figure should not be read as monthly recurring revenue.
He also discusses limited in-app visibility in a privacy-focused product, changes to pricing, and why he wouldn’t apply the same pricing choices to every category. Those constraints make the account more useful than a checklist of tactics alone.
Questions to bring to your own app
Our suggested exercise: pick one question before trying a tactic from the guide.
- Discovery: where do people already describe the problem your app solves?
- Localization: which market could you support well, including the listing, product, and help content?
- Measurement: can you distinguish a visit, an install, a purchase, and recurring revenue?
- Focus: what single experiment can you complete and evaluate before adding another channel?
Read the results in context
These are the author’s reported results from one app, not independently audited figures or a forecast for yours. The value is in studying his decisions and constraints, then testing an idea with your own baseline.
Keep exploring
The guide mentions Astro and asc. Our Astro explainer covers keyword research, while our asc explainer covers repeatable publishing tasks.
Source: Rasty Turek’s original Vaultaire guide. Credit for the experience and reported results belongs to the author. Commentary and suggested questions are RankBlob’s. No affiliate links.