The good-stuff shelf.

Talks, teardowns, tools, and agent field notes.
Handpicked for indie app builders.

Explore the Time Machine collection →

15 good things to explore · Original sources linked. No affiliate links.

New collection · Agent field notes · Travel

Same trip. Different copilots.

Lola, Mindtrip, and Layla. What they promise, what builders can learn, and how we’ll test them.

Explore the research notes
New · Agent standings

Which agents get found

Discovery standings for AI agents by task — customer service, coding, sales — measured from public directories, with effectiveness to be vouched for by the builders who run them.

See the standings
Builder field notes · Featured

How Vaultaire found its audience

Rasty Turek’s first-app journey: distribution, localization, and learning what works.

Rasty Turek @synopsiRead our notes
Watch · Starter Story

A founder’s App Store playbook

Rasty Turek, the builder behind Vaultaire, shares his first-app journey. A little inspiration for finding your own audience.

Original on YouTube ↗
Guide

Search just got more visual

What changed in App Store search, and what to try next.

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Case study

Duolingo’s long game

Thirteen years of listings. One lesson in keyword focus.

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Case study

Brand first? Keyword first?

Follow Everlance’s decade of title changes.

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Data study

Who owns “habit tracker”?

Five apps, ten keywords, and room for smaller players.

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Guide

Where did your app go?

Six reasons you’re missing from search. Six checks to run.

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Comparison

Find your kind of rank checker

From DIY scripts to full suites: the honest trade-offs.

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Opportunity study

A few habit ideas to explore.

Dated keyword snapshots, with three starting points.

Read the story
Apple · Official docs

Creative assets, from the source

Apple’s guidance for making your first impression count.

Apple Developer
Tool · For shipping

asc: ship from your terminal

App Store Connect from the command line. Make a change, then check its ranks.

Explore asc
Tool · For research

Astro: find your next keyword

A Mac app for keyword research. Pick your terms, then check where you stand.

Explore Astro
Tool · For the full picture

Appfigures: connect the dots

Analytics, reviews, and rank tracking in a broader app intelligence suite.

Explore Appfigures