Guides & studies

Browse the App Store Time Machine collection →

Real listings, measured ranks, and ideas worth trying. Sources and methods included.

App Store search results just became a visual contest

What changed in App Store search, and what to try next.

Feature and rule facts checked against Apple’s guidelines and documentation · Oct 2026

Opportunity Notes · Free sample

Habit & routine ideas to explore

Ten habit keywords. Three app ideas. A few openings worth exploring.

Data from the Oct 2026 habit-apps study · US storefront

Case study · App Store Time Machine

Everlance: the title kept swapping ends for a decade

Brand first or keyword first? Follow a decade of title changes.

Archived listings 2019–2026 · ranks checked Oct 2026 · US storefront

Case study · App Store Time Machine

Duolingo: 13 years of keyword focus, in its own listings

Thirteen years of listings. One lesson in keyword focus.

Archived listings 2014–2026 · ranks checked Oct 2026 · US storefront

Case study · App Store Time Machine

Airbnb: the title never changed in 16 years

Sixteen years of listings, with the brand out front.

Archived listings 2010–2026 · ranks checked Oct 2026 · US storefront

Case study · App Store Time Machine

Uber: from “everyone's private driver” to courting “taxi”

How Uber made room for a new search term.

Archived listings 2010–2026 · ranks checked Oct 2026 · US storefront

Spotify's App Store listing, torn down

A closer look at Spotify’s title, subtitle, and keyword ranks.

Checked Oct 2026 · US storefront

Habit trackers: who actually owns the keywords?

Five habit apps, ten keywords, and room for smaller players.

Checked Oct 2026 · US storefront

Why your app isn't showing up in App Store search

Six reasons an app can disappear from search. Six checks to run.

Guide · Oct 2026

The cheapest way to track App Store keyword rankings, honestly

Compare the cost of checking your App Store ranks.

Prices checked Oct 2026