A founder’s App Store playbook
Rasty Turek, the builder behind the encrypted iPhone vault Vaultaire, joins Starter Story to discuss his app-building journey. Pair the interview with his written growth guide for a closer look at the work around the product: discovery, distribution, and monetization.
What to take into your own app
Bring a specific question
Watch with one decision from your own app in mind, such as where prospective users discover the problem you solve.
Separate the product from the channel
A useful app and a repeatable way to reach its audience are two different things to investigate.
Keep revenue definitions clear
A revenue headline is not a profit figure or a recurring-revenue measure. The video’s financial claims belong to its creator and guest.
A small experiment to try
Map your current path from search or social post to store listing, install, and purchase. Pick the first step you cannot explain with evidence and investigate it.